About us
A design research and product development firm
We help organizations navigate complexity, define the right problems, and develop products, services, and strategies grounded in real human needs and behaviours
Our approach
Different challenges demand different approaches.
At MAJAZ, we believe meaningful innovation begins with understanding people and the broader contexts that shape their experiences.
We are a design research and product development firm that helps organizations question assumptions, uncover opportunities, and develop solutions grounded in real needs. Our approach brings together human-centered design and systems thinking to explore challenges beyond their immediate symptoms. We examine how people interact with the systems around them, recognizing that effective solutions require an understanding of the wider conditions in which they operate.
We work collaboratively with organizations and domain experts, connecting research with practice throughout the design process. Rather than applying predetermined solutions, we adapt our methods to each context, ensuring that research informs decisions and that ideas are developed with feasibility and relevance in mind.
Through our work, we help organizations navigate complexity with greater clarity and translate what they learn into informed decisions and tangible outcomes.
01
Understanding people
02
Navigating complexity
03
Designing what matters
Meet the Founder
Dana Al Batlouni, PhD
Founder & Lead Design Researcher
With over a decade of experience, Dana works at the intersection of design research, human-centered innovation, and collaborative design, bringing together perspectives from academia and industry.
She holds a PhD in Design Management from Cardiff School of Art and Design in the UK. Her work bridges research and practice, helping organizations understand the people and systems they serve, uncover opportunities, and translate insights into products, services, and interventions.
Through MAJAZ, Dana champions the integration of design research into organizational thinking and decision-making, combining rigorous inquiry, creative exploration, and collaborative approaches to address complex challenges across sectors.
See how we work in practice.
Each project follows the same structure: Context, What MAJAZ Did, and Outcome.